In the Fall of 2016 I teamed up with City Limit Moto, a custom motorcycle and gear company from Buffalo, NY. I was hired to become an owner and create a complete brand identity for the company. This included creating a logo, art directing the company with use of colors and typefaces, creating an e-commerce webstore using the Shopify platform, managing and creating content for all social media outlets, shooting in house photography, managing all marketing and creating all the brands collateral.
The logo was created with a motorcycle sprocket surrounding the cityscape of Buffalo, NY with an addition of the company name. The center was designed to be separated when needed for smaller applications in mind.
I wanted to create a brand that harmonized nature and machine. The colors chosen are simple but effective with pops of orange, subtle greys and whites. I used the Bebas type family for the logo and as a display font to hint to the logo throughout any literature. Gotham was chosen to use in any text document as an easily read font. Thinking of Betty was the perfect collateral display font to compliment Bebas.
I started the creation of the website by creating the UX for the website by speaking to motorcycle enthusiast and designers alike to see what they would like to see within the website. I created the website using the Shopify ecommerce store platform. Within the website: I took all website photography, created all content on web pages (Product pages, product descriptions, blog posts, contact, about), integrated social media, managed MailChimp newsletters, liquid language adjustments, managed Google Analytics / SEO / Adwords / Marketing to website, shipping and receiving merchandise
I launched all of the social media outlets by created a Facebook, Twitter, Instagram and a Pinterest. I managed all: Descriptions, posts, photography, Instagram Stories, live updates, promoted posts.
The City Limit Moto brand wasn’t finished without the brand collateral. I created: T-shirt designs that sold successfully to the worldwide and local markets, business cards, hang tags that sported twine and a clothes pin were also designed to showcase pricing at events and in the physical store location. Logo stickers were then created to market the brand on any flat surface.