I was entrusted with the mission of crafting a radiant brand identity for the Fat Choys NFT collection. Fat Choys, are a collection of 8,888 chunky zodiacs celebrating the Lunar New Year! The collection features 12 adorable animals combined with backgrounds inspired by Chinese Five Element Theory (Wuxing) - water, fire, earth, wood, and metal. Each animal features a random set of cute facial expressions, and each element has three distinct artistic tiers. Choys bring the fun with celebrations, little friends, and custom 1/1s. Throughout this project, I maintained a close partnership with the owner and the character illustrator to encapsulate a brand that truly resonates with these creations.